Your Brand Guidelines play a key role in shaping everyone's perception of your brand and they allow you to create a consistent and coherent message.

The following section will give you a run through of how to create the brand guidelines, which will make further communication with customers, suppliers, employees, investors, journalists and the community much easier.

This includes essential things like your logo identity, fonts, colours, do's and don'ts, usage, sizing, positioning as well as elements that will depend on your needs, like animation, web design, stationery and other promotional materials.

Let's get started as we prepare the way for steps 7 and 8 in the Brand Creation process.