Step 2 - Colours, Typography, Hierarchy etc.

Next it's time to get into the details and focus on the the key elements of the Brand Guidelines. These include colours, typography for both print and web, typographical hierarchy.

  1. Colours
  2. Typography for Print
  3. Typography for Web
  4. Typographical Hierarchy


Colours

Typography for Print


Typography for Web


Typographical Hierarchy




Assignment

Once you have completed Step 1 of the brand guidelines can you now focus on the colours, fonts and hierarchy? Use tools like Google Fonts, Typekit and Kuler to help.



Complete and Continue