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Brand Creation
Get Started!
Introduction (0:33)
Who are your Customers?
What Problem are you Solving?
Who are your Competitors?
What is your WOW Factor?
What is your Vision for the Brand?
The Golden Circle - Start With Why
How to tell you Brand Story?
What are the Key Questions for Killer Brief? (3:55)
Branding tips from experts and successful entrepreneurs
Quiz Time!
Course Credits
Get Creative!
Introduction (0:39)
The Double Diamond Design Process
The 7 Ds of the Project Launching Process (0:52)
Brainstorm and Ideation Workshops
Personality Spectrum
Keywords and Moodboards
Out of the Box Thinking
Quiz Time!
Course Credits
Create your Brand Identity!
Introduction (0:40)
How Healthy is your Brand?
How to Name your Baby?
How to Sketch (and doodle) Ideas?
How to work with Logomarks and Logotypes?
How to create Logo Identity Creative Directions?
How to make Final Brand Identity and Output Files?
A Summary for Brand Identity Creation (3:05)
Quiz Time!
Course Credits
Create your Brand Guidelines!
Introduction (0:49)
Step 1 - Logo identity, Sizing, Sub-brands etc.
Step 2 - Colours, Typography, Hierarchy etc.
Step 3 - Icons and Illustrations
Step 4 - Stationery (Business Cards, Letterhead, Compliment Slip)
Step 5 - Print Templates (Flyers, posters, banners etc.)
Step 6 - Web Templates (Homepage, Social Media Graphics, Online Adverts)
Step 7 - Photos and Misc.
Step 8 - Final Guidelines (8:33)
Quiz Time!
Course Credits
Take Action!
Introduction (0:42)
Photo and Video Stock Libraries
Font Libraries
Email Marketing and Social Media tools
Website Builders
Find a Designer
Quiz Time!
Course credits
About The House
About The House (1:20)
Quiz Time!
It's time to see what you have learnt so far with a fun and quick quiz. Are you ready?
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