At the beginning of any Brand Guidelines it's important to display the Primary Logo Identity (showcase your hard work from the previous section) and develop everything from there.

Below we will show you the outcomes for MyBnk as we develop a consistent, coherent and easy to manage engaging brand. These are the main elements needed for brand guidelines, although do note for larger organisations the documents can be 50-100 pages long. For most organisations a simple 10-20 page guide is enough.

1. Title Page
2. Contents
3. Primary Logo
4. Secondary Logo
5. Sizing and Exclusion Zone
6. Inverted Logo
7. Sub-Brand Mock Up

Title and Contents

Primary Logo Identity

Secondary Logo Identity

Sizing and Exclusion Zone

Sub-brand Mock-up

Inverted Logo Identity

Do's and Don'ts

Assignment

Once you have created your Brand Identity can you create Step 1 of the brand guidelines or work with your creative designer to do so?