In this section of the course you will learn about the foundations you need to establish in order to craft a compelling and successful Brand Identity.

This section will guide you through the process of researching your competitors and your customer base, as well as providing you with the insight that will allow you to define both your vision for the project's future and your differentiating factors. After completing this part you should have a better grasp on the core idea behind your organisation, which will later inform all of your branding decisions saving you time and money.

Let's get started as we prepare the way for step 1 in the Brand Creation process.