Brand Theory

Set strong foundations by understanding best practice to fast track your growth.

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Every successful organisation knows how to tell their story, they understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding.

Hello, I'm Michael and I've been designing for 30 years since the age of 5...seriously I won a competition at school... and absolutely love the process! However, having worked with many hundreds of organisations, I know the process is not easy or fun for all, so whether you're a designer looking to improve your game or an entrepreneur with an idea you want to launch, this course is for you!

This course covers the fundamentals that will help you understand concepts and best practices of branding, building trust and developing a sales funnel.


 

This course will cover the crucial guides to creating:


      • Trustful relationships with your customers
      • Your brand metrics and foundations
      • A sales funnel that is essential to generating revenue


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The lessons of our Brand Theory course will cover:

1. Famous examples


Strong brands that have made it big, which you can use as inspiration and as a guide to some good practices you can utilize when crafting your own brand.

2. Why trust is important


A breakdown of why trustful relationships are important for your business, how they can elevate your brand and what it is exactly that you stand to gain by building trust.

3. How to build trust


The steps you should be taking if you want to operate in a transparent and honest way and if building trustful relationships with your customers is a priority.

4. Elements of a strong brand


All the aspects you need to encapsulate in order to ensure that you brand will be engaging, effective, and therefore successful.

5. How a sales funnel works


The ins and outs of a functional sales funnel, which will serve to get all your customers from the point of interest, to their initial purchase, and hopefully turn them into repeat customers

6. how to build a sales funnel


The process of creating a sales funnel from scratch, while ensuring it's easily navigable and optimized for both a great user experience, and easy customer behavior tracking.

 


This course will allow you to learn the theory

behind great brands, so that you can utilize your

knowledge to build strong foundations that will

help your business thrive.


Your Instructor


Michael Murdoch
Michael Murdoch

Michael Murdoch founded The House creative agency back in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world. Graduating from design and business courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise to help more become the top 10% of organisations that succeed.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days and we will give you a full refund.

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