Brand Theory
Set strong foundations by understanding best practice to fast track your growth.
Watch Promo Get Started!
Every successful organisation knows how to tell their story, they understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding.
Hello, I'm Michael and I've been designing for 30 years since the age of 5...seriously I won a competition at school... and absolutely love the process! However, having worked with many hundreds of organisations, I know the process is not easy or fun for all, so whether you're a designer looking to improve your game or an entrepreneur with an idea you want to launch, this course is for you!
This course covers the fundamentals that will help you understand concepts and best practices of branding, building trust and developing a sales funnel.
This course will cover the crucial guides to creating:
- Trustful relationships with your customers
- Your brand metrics and foundations
- A sales funnel that is essential to generating revenue
Let's get started!
The lessons of our Brand Theory course will cover:
1. Famous examples
Strong brands that have made it big, which you can use as inspiration and as a guide to some good practices you can utilize when crafting your own brand.
2. Why trust is important
3. How to build trust
4. Elements of a strong brand
All the aspects you need to encapsulate in order to ensure that you brand will be engaging, effective, and therefore successful.
5. How a sales funnel works
The ins and outs of a functional sales funnel, which will serve to get all your customers from the point of interest, to their initial purchase, and hopefully turn them into repeat customers
6. how to build a sales funnel
The process of creating a sales funnel from scratch, while ensuring it's easily navigable and optimized for both a great user experience, and easy customer behavior tracking.
This course will allow you to learn the theory
behind great brands, so that you can utilize your
knowledge to build strong foundations that will
help your business thrive.
Course Curriculum
-
PreviewIntroduction
-
PreviewFamous examples of branding best practices (5:03)
-
PreviewThe importance of building client trust (2:15)
-
PreviewEaster Egg Logos (4:00)
-
StartHow to build trust with clients (5:42)
-
StartThe Power of Branding & Trust (Summary) (5:16)
-
StartElements of a strong brand (3:22)
-
StartHow the Sales Funnel works (3:19)
-
StartHow to create the Sales Funnel (2:51)
-
StartSummary Video (11:18)
-
StartCongratulations!
Your Instructor
Michael Murdoch founded The House creative agency back in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world. Graduating from design and business courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise to help more become the top 10% of organisations that succeed.